Understand your sales
Look at what sold, who bought and how they found you.
OUR ART SCHOOL / ART BUSINESS
A little structure. More room to create.
Good work deserves
a good release.
You’ve made the work. Now give it a plan. Turn one release date into four weeks of preparing, sharing and following through.
Get my free release plannerFree interactive tool · Open it immediately
See what’s inside
01 A plan around your date02 Eight practical tasks03 Your notes, ready to keep
FROM “I SHOULD POST SOMETHING” TO A PLAN
See your next
four weeks take shape.
A collection, a date, and a few considered next steps. Here’s how a filled-in plan could look. Change the date to try it.
ILLUSTRATIVE COLLECTION PLAN
Colour studies
Six pieces. Four weeks. A place to begin.
The four weeks below move with it.
Example release date 23 Oct 2026. Four weeks updated.
9 Oct 2026 – 15 Oct 2026
Select & prepare
Photograph six finished pieces in the same light. Check dimensions, prices and delivery details.
16 Oct 2026 – 22 Oct 2026
Show the process
Share a close-up of the surface and a look at the making process. Invite interested people to the preview.
23 Oct 2026 – 29 Oct 2026
Release the work
Open the collection page. Check every buying link, then send the release to the people who opted in.
30 Oct 2026 – 5 Nov 2026
Follow through
Answer the questions that came up. Record what sold, the costs and one thing to change next time.
Example dates and actions. Your own planner starts blank and saves in this browser.
Try the release plannerFor artists who have made a few sales and want a clearer routine for releasing their work.
REAL WORK. A WORKING STUDIO.
There’s a whole practice
behind the finished piece.
We’re the couple behind Sam Mayell and The Pottery Lounge in New Zealand. Our Art School is our new home for practical art, ceramics and creative business education.
This planner gives the work around a release somewhere to live, so the photographs, descriptions, invitations and follow-up don’t all arrive at once.
GO DEEPER, WHEN YOU’RE READY
A more intentional
creative business.
The free planner is ready now. We’re developing a fuller course about building a sales routine you can keep doing.
PROPOSED COURSE PRICEUS$69
Course, final price and launch date are not confirmed. Joining the interest list is free.
Find a release rhythm
Connect making, sharing, launching and following up.
Decide what to repeat
Review the response, costs and next change to your plan.
A FEW PRACTICAL DETAILS
Before you begin.
What do I get today?
A free four-week release planner. Choose a collection name and release date, work through eight tasks and add your own actions. Download a text copy or use your browser’s print option to save a PDF.
Is the course included?
The planner is free and ready to use. The proposed US$69 course is still in development. There is no payment, subscription or course enrolment when you join.
Where is my plan saved?
Your planner saves in this browser on this device. It is not a cloud backup and does not sync between devices. Download a copy to keep your work.
Will it schedule my posts or guarantee sales?
No. It helps you plan and keep track of your own actions. It does not connect to social accounts, send messages or promise sales.
What happens to my email?
We save your interest in this course. Your resource opens immediately after signup; we’re not sending confirmation emails yet. You can ask to stop updates at any time. Read our privacy details.
YOUR WORK. YOUR PACE. YOUR NEXT RELEASE.
Make space for
what comes next.
Get my free release planner No payment. No enrolment. A useful place to start.