The Fashion Marketing 12-quarter bachelor's degree program prepares graduates to pursue entry-level career opportunities in retail, marketing and merchandising apparel and related products and services. The program emphasizes innovation and creativity with professional skills and technical knowledge necessary to pursue opportunities in the apparel, retail and marketing industry. Fashion Marketing students have an opportunty to acquire in-depth knowledge of the apparel industry and fashion cycles. Coursework in fashion history and design, manufacturing and sales provide a foundation in the evolution of the apparel industry. Students explore consumer behavior and its role in driving fashion trends and purchasing patterns. Additionally, students can have an opportunity to advance their skills in visual display design, catalog design, marketing and advertising, as well as business development and management. Students graduate from the Fashion Marketing program with the training and portfolio required to pursue an entry-level position in retail management, marketing and promotions, retail buying, product development, fashion event coordination, manufacturing, visual merchandising and distribution outlets within the fashion industry. A few career options: • Buyer • Assistant Buyer • Fashion Coordinator • Fashion Stylist • Retail Merchandiser • Visual Merchandiser • Retail Store Manager • Sales Representative • Boutique Owner • Assistant Store Manager • Fashion Public Relations Specialist • Fashion Writer • Product Manager • Product Developer • Fashion Forecaster • Publicity Consultant • Fashion Show Producer • Marketing Coordinator