The Advertising 12-quarter bachelor's degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.
The Advertising program at The Art Institute of Phoenix emphasizes strategic and critical thinking with professional and communication skills necessary to pursue entry-level opportunities in the advertising industry. Additionally, students will be introduced to the creative side and the various industries that collaborate with them as advertising professionals, such as graphic design, photography, Web design and art direction.
Graduates are prepared with the training and portfolio to seek entry-level employment in the advertising industry, leading toward positions such as account executive, copywriter, media buyer, public relations manager, brand manager or other positions at advertising agencies, marketing companies, media companies or private corporations.
A few career options: • Assistant Creative Director • Account Executive • Junior Account Executive • Account Supervisor • Marketing Manager • Marketing Coordinator • Ad Consultant • Project Manager • Copywriter/Scriptwriter • Research Manager • Media Buyer • Production Manager • Sales Manager • Publishing Executive • Consultant • Entrepreneur

The 7-quarter associate's degree program offers students an opportunity to work with talented, experienced instructors to learn the fundamentals of Graphic Design. At The Art Institute of Phoenix, Graphic Design students have an opportunity to shape the look of their future. One of today’s primary methods of communication, Graphic Design has become an exciting business that continues to grow and present new opportunities to creative people. Students study two- and three-dimensional design, marketing and media design. They explore color theory, visual composition, typography, information graphics, electronic and print production processes, and business as it relates to the graphic arts. Students can also learn to use computer illustration, image manipulation, Web layout and programming, and page layout programs to develop design skills. Graphic Design students also have an opportunity to learn the skills to write effective résumés and conduct a proper job interview. They graduate with a portfolio to show potential employers and are prepared to pursue entry-level positions in fields such as advertising, publishing, television and motion pictures, architecture and education.
Graphic Designers produce:

• Advertisements
• Point-Of-Purchase (POP) Displays
• Posters
• Exhibits
• Publication Systems
• Interactive Educational Materials
• Restaurant Signage/Interior Graphics
• Logos/Corporate Identity
• Television Graphics
• Magazines
• Table Tent Cards
• Menus
• Typefaces
• Newspapers
• Web Sites
• Packaging
• Annual Reports
• Direct Mail
• Books/Book Jackets
• Greeting Cards
• Environmental Design/Signage
• Catalogs
• Film Titles/Credits
• Collateral Materials
• Corporate Communications

Students in the 12-quarter bachelor's degree program have an opportunity to expand on theory, practice and process - and develop skills in creative problem solving. This program is designed to establish a strong foundation in traditional design and computer skills, and then builds competence in the application of the skills. Students have an opportunity to learn to couple their creativity with sound business skills necessary for a competitive advantage. They can learn to initiate, manage, produce and deliver effective design concepts. Students study two- and three-dimensional design, marketing and media design. They explore color theory, visual composition, typography, information graphics, digital and print production processes and law as it relates to the graphic arts. Students also have an opportunity to learn to use computer illustration, image manipulation, Web layout and programming, and page layout programs to develop their design skills. Graphic Design students can also learn the skills to write effective résumés and conduct a proper job interview. They graduate with a professional portfolio to show potential employers and are prepared to pursue entry-level positions in fields such as advertising, business communication, publishing and education. For graphic designers, exciting challenges never end; they work on projects like corporate identity programs, consumer package designs, annual reports, exhibition materials, direct mail literature, brochures, manuals, catalogs and interactive presentations. They create company logos, business cards and stationery, letterheads, print advertisements, magazine and CD covers, posters, signs and billboards. Graduates will be prepared for entry-level positions that lead to greater challenges, competing for leadership and management roles in advertising agencies, design firms, print houses, and corporate environments. Graphic Designers produce: • Advertisements • Point-Of-Purchase (POP) Displays • Posters • Exhibits • Publication Systems • Interactive Educational Materials • Restaurant Signage/Interior Graphics • Logos/Corporate Identity • Television Graphics • Magazines • Table Tent Cards • Menus • Typefaces • Newspapers • Web Sites • Packaging • Annual Reports • Direct Mail • Books/Book Jackets • Greeting Cards • Environmental Design/Signage • Catalogs • Film Titles/Credits • Collateral Materials • Corporate Communications

The 12-quarter bachelor's degree program curriculum is aligned with standards set by the Council for Interior Design Accreditation (CIDA) and offers students an opportunity to learn the fundamentals of the exciting and demanding profession and work with talented and trained instructors. For Interior Design students at The Art Institute of Phoenix, space presents numerous opportunities. The field of interior design provides many challenges to creative people who enjoy blending their artistic designs with practical sensibilities. Students explore the problems of designing environments where we live and work, and can learn to develop creative and effective design solutions by studying the fundamentals of space planning, ergonomics and universal design, lighting and furniture design, sustainability, acoustics and construction documents. They study the histories of art, design, architecture and furniture design. Students also have an opportunity to learn to utilize computer-aided drafting and design programs, as well as desktop publishing programs that can allow them to present their creative design solutions in a variety of media. Interior Design students examine materials used for the construction of residential and commercial sites, as well as the textiles and finishes used to complete interiors. They explore the challenges of producing designs for office environments, health care facilities, hotels and restaurants. They have an opportunity to learn building and life-safety codes and acquire the skills and resources necessary to manage the business of interior design. Graduates develop a portfolio of their work to show to prospective employers and have opportunities to pursue entry-level work in many different areas of interior design, such as residential, commercial, institutional, corporate, health care and hospitality design. They can develop designs for airports, banks, day spas, fire stations, model homes, museums and schools, and work for interior design and architectural firms, fabric and furniture companies, homebuilders, the kitchen and bath industry, marketing firms, and in film and television set design. The Interior Design program leading to the Bachelor of Art degree is accredited by the Council for Interior Design Accreditation, www.accredit-id.org, 146 Monroe Center NW, Suite 1318, Grand Rapids, MN 49503-2822. A few career options: • Color Consultant • Commercial Designer • Computer-Aided Draftsperson • Design Critic for Media • Exhibit Designer • Facilities Designer/Manager • Freelance Space Planner • Flooring Designer • Furniture Designer • Interior Design Instructor • Lighting Consultant • Manufacturer's Sales Representative • Model Home Merchandiser • Movie/Film/TV Set Designer • Owner/Retailer • Project Manager • Residential Designer • Showroom Manager • Specialty Designer/Kitchen and Bath • Lighting Product Specialist • Transportation Designer