
Advertising is everywhere. It’s right there with your morning coffee. It’s there as you sit in traffic. It’s waiting for you in your mailbox. It’s on the side of the Goodyear™ blimp. It’s the catchphrase that both you and your parents use. It’s everywhere. It’s the lifeblood of television, radio, magazines, and newspapers. Simply put, the money that media buyers spend on advertising keeps your favorite shows on the air and rolls the presses.
Our Bachelor of Science degree in Advertising covers both creative and business professional know-how, beginning with an introduction to design, color theory, typography, and business and marketing practices. You’ll also learn about the history of mass communication, because you can’t change the future if you don’t understand the past.
You’ll build your skills as a communicator through the use of powerful words and visuals. Coupled with your education in business and marketing, you’ll understand proper application and distribution of these ideas. Our program goes way beyond simply developing your already innate sense of creativity. You’ll understand how to amplify it to its maximum potential.
Advertising has the power to influence minds, coin phrases, start design revolutions, and launch social trends. To do this, you’ll need to be well versed in applications such as Adobe Photoshop™, QuarkXPress™, and Adobe Illustrator™. You’ll also learn how to purchase advertising space in newspapers and television. And how to write copy that influences, captivates, and inspires. Expect a well-rounded regimen. Expect to work hard. Expect a challenge.
With a bachelor’s degree in Advertising, you will be prepared to begin your career in entry-level positions such as assistant account executive, assistant media planner, or assistant media buyer at advertising agencies, boutique service agencies, or company advertising departments. From there, with experience, you’ll open yourself to opportunities in art direction, copywriting, creative direction, graphic design, and media research. Who knows, perhaps you’ll even want to open up your own creative shop and head your own studio. The length of the program is twelve (12), eleven (11) week quarters.
Design is the cornerstone of all successful products and services. In an increasingly global and competitive marketplace, today’s businesses are seeking partners who can innovate and collaborate to help protect the considerable investment they have made in their brands, products, and services. They seek managers who are adept at sales, marketing, and business, and who can manage the planning and creative production processes, including people and products.
The Bachelor of Science in Design Management offers enterprising students the opportunity to blend business and problem-solving skills to help create an efficient and effective creative work environment. Design managers work with creative people, understand the creative process, know how to manage projects, time, and money. As a result, design managers directly influence the bottom line and the success of the company. Within the organization, design managers can serve in roles ranging from support staff to key leadership members.
Students in the Design Management program at The Art Institutes International Minnesota focus on one specialization area: Advertising, Media Arts and Animation, Graphic Design, Interior Design, Interactive Media Design, Photography, or Visual Effects and Motion Graphics. The curriculum gives students a strong foundation in general education courses including Interpersonal Communication, Psychology, and Ethics; and business courses such as Technology and Productivity, Organizational Behavior, Managing Creativity and Innovation, Human Resource Management, and Financial Issues in Design. The program is twelve (12) eleven-week (11) quarters.
Advertisements, brochures, corporate identity systems, product packaging, video graphics, computer imaging, signs, exhibits - all these are created by graphic designers to communicate effectively with consumers. Graphic designers are visual communicators who combine color, composition, typography, and illustration in creative, innovative ways to inform, motivate, sell, educate, and entertain.
All Graphic Design students begin with foundation classes in color, design, drawing and computer skills. The Bachelor of Science program builds on these skills with additional
training in conceptual thinking, creativity, problem solving, market research, digital production, project management, art direction, business practices and supervisory skills.
The Graphic Design faculty have experience in the industry. Guest designers, artists and industry leaders host classroom workshops and provide lectures and critiques to demonstrate an inside view of industry trends and philosophies.
Armed with a portfolio assembled in their classes, graduates of the Graphic Design program are trained in the creative and production skills. Graduates are prepared to seek entry-level positions in increasingly technical and competitive industry.
Graduates may progress from entry-level positions to greater challenges, competing for leadership and management roles in agencies, design firms and corporate environments. The length of the program is twelve (12), eleven (11) week quarters.
Creative individuals who design interiors create the spaces in which we spend most of our lives. We live, work, and play in environments designed by professionals who have a unique blend of artistic talent and practical experience.
Interior designers must have a thorough understanding of efficient space planning, human factors, color, pattern, lighting, furniture, and materials. These elements are essential to the creation of residential and commercial spaces. Whether working for architectural or interior design firms, hotel or restaurant chains, department or furniture stores, or independently as consultants or firm owners, accomplished designers are adept at working with clients and understanding their needs.
Graduate from The Art Institutes International Minnesota’s Interior Design Bachelor of Science program and you’ll be proud to show a prospective employer your portfolio. Begin with a great foundation in basic rendering and perspective.
Build your aesthetic and technical problem-solving skills, and discover the difference between designing for architectural firms, retail stores, hotels and restaurants. You’ll learn how to keep accurate records, write contracts and discover how to buy wholesale.
The Art Institutes International Minnesota takes students into a world where color, texture, fabric, and light are instruments that paint an environment. Students are introduced to computer-aided drafting (CAD) and sample the real world of interior design in the studio, the showroom, and the business planning office. By graduation, students have learned to control space and affect perceptions through the application of their art forms; the way color elicits response; the effect of ambient and task lighting on efficiency; and the ability of furniture design and placement to control mood and support function.
We place great emphasis on the development of a professional portfolio for every Interior Design student. Our instructors know firsthand what the industry wants and respects, and will help
students refine their presentations. The Interior Design program at The Art Institutes International Minnesota has been developed to educate a new generation of interior designers and prepare them for the challenges ahead.
The Interior Design graduates are prepared for entry-level opportunities as residential planners, design consultants and project managers, among others. The length of the program is twelve (12), eleven (11) week quarters.
Cozy and warm, demonstrative and bold. These are just a few ways to describe the look and feel of a room or office when designing the right environment for a client. If you’ve always wanted to express yourself through color patterns and textures to create an atmosphere, then the Interior Design program awaits you.
The courses of our 24-month Interior Design Associate in Applied Science degree program are carefully balanced to provide a three-dimensional understanding of space, form, and function. In early courses, students learn the basics of drawing, drafting, color, and design, and the fundamentals of space planning and perspective. In later quarters, students receive training in working drawings, detailing, and life safety codes, and learn about textiles and the history of design.
The curriculum emphasizes the design process rather than style and encourages the individual design process to evolve and emerge in conjunction with creativity, technical information, historical and current ideological influences, production and communications skills, and all working components of the design process.
Graduates are prepared for entry-level positions such as draftsperson, assistant designer, and facilities or space planner. As graduates gain professional experience, they may qualify for advanced positions such as senior designer, project director, or sales representative. The length of the program is eight (8), eleven (11) week quarters.
Everything that is manufactured, constructed, or remodeled involves charts, plans or drawings. The drafter puts the designs on paper that are essential to managers, financiers, engineers, and manufacturers.
The Interior Planning with AutoCAD associate’s degree program was developed for the student who desires to gain the skills and knowledge required to work in entry-level job categories such as draftsperson, plans checker, planner, detailer, or designer; all of which have varying levels or responsibility and job titles.
Depending on the drafter’s skill, the jobs can range from preparing drawings from notes and instructions of engineers and architects, to designing products, detailing and selecting materials, and preparing specifications.
The overall program objective is to develop an entry-level drafter; the program focuses on building construction. In addition to learning the basic skills such as lettering, line work, and drafting principles, the drafter learns to use codes specification and reference materials. Training is also devoted to learning Computer Aided Drafting (CAD) when the power of the computer and advanced software greatly expands the drafter’s productivity.
The goal of the Interior Planning with AutoCAD degree program is to prepare the student for entry-level positions with residential and commercial drafting knowledge and experience as well as additional business and general education. The length of the program is eight (8), eleven (11) week quarters.
Glossy magazines, compact disc covers, corporate identity systems, television graphics, billboards — all are composed of images, design and printed words that work together to sell products and services or convey ideas. This is the fundamental concept of graphic design, and it’s the basis of some of today’s most dynamic fields — advertising, publishing and television.
The 21-month Graphic Design Associate in Applied Science degree program at The Art Institutes International Minnesota is the first step toward a career in commercial graphics. Initially, students develop an understanding of color, composition, design, typography, and drawing skills.
As they progress through the program, students are trained in creative problem solving and learn to offer solutions that are effective in the business of graphic design.
Emphasis is placed on learning the skills and techniques of computer graphics, electronic imaging and production. Tools include scanners, digital cameras, and computer-based hardware and software. Advanced training includes the execution of assignments encountered by professionals in the field.
By graduation, Graphic Design students have acquired the training and the portfolio necessary to interview for entry-level positions in advertising agencies, design studios, publishing houses, corporate communication’s departments, and television studios. Our graduates find work as production artists, graphic designers, assistant designers, assistant art directors, paste-up artists, production coordinators and computer artists.
After gaining professional experience, graduates may go on to advanced positions such as art director, creative director, studio manager or production manager. Some establish their own design firms or take on challenging freelance assignments. The length of the program is seven (7), eleven (11) week quarters.
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The Art Institutes International Minnesota 15 South 9th Street, Minneapolis, MN. 55402-3105 Contact us: info@ourartschool.com |